Grafico.dk and hippomini.dk collaboration about the creation of the image for their new product Makerspace has become a good story to tell. Under the pressure of an external deadline that was Danmarks Læring Festival. We have achieved not only to create a logo for the product, but give the first glimpse of the branding strategy that follows. We have developed a four page brochure, one digital video presentation, and rolls-ups for the event as well as logo printed sweaters and caps. Is a solid work in progress, that already provoked many positive responses. We are looking very much forward to continue this journey with Hippomini.dk, developing the brand and marketing strategies in the coming months.